Fashion Lust

For decades, Fashion Week has been the ultimate, highly exclusive pageant for the fashion aristocracy. Held twice a year in Paris, Milan, New York and London, its visibility has exploded in recent years with the skyrocketing prevalence of digital cameras and fashion blogs—giving the general public access to this previously private event. Through live social media coverage of the runways, the audience at home has become the new front row VIPs.

Photographed over four seasons, Fashion Lust dismantles the carefully packaged and highly indulgent viral fashion image. The images investigate the scene where the expertly constructed image of guests rivals the air-brushed glamour of the actual show. With photographers often outnumbering models backstage and front-row guests, the appetite to see and be seen is seemingly extends to everyone finding themselves in the closed, hectic space of blinding flashes and surveillance-style Instagramming.

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February 2013. New York City, NY, USA. A model poses for photographer at the La Perla Fall 2013 lingerie presentation at the Dream Hotel during the Mercedes-Benz Fashion Week.
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February 12, 2013, New York, NY, USA. A guest takes an IPAD photo of the models during the ADEAM presentation at Lincoln Center as part of Mercedes-Benz Fashion Week.
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New York, NY, USA. A woman jokes and grabs another attendee of The Blonds fashion show at the Milk Studios as part of Mercedes-Benz Fashion Week.
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Paris, France. Backstage at the Alexander McQueen fashion show at Paris Fashion Week, Spring 2014.
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September 2012, NYC, NY - Socialite Michelle Harper greets fashion designer Alexander Wang after the Altuzarra show in NYC.
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September 2012, NYC, NY - Designer Jason Wu and models pose for the photographers after his show in New York City.
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Paris, France. Backstage at the Alexander McQueen fashion show at Paris Fashion Week, Spring 2014.
Backstage and Front Row at Paris Fashion Week, Spring 2014
October 1, 2013 - Paris, France. Photographers snap photos of the models walking down the runway of Valentino at Paris Fashion Week, Spring 2014.
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February 7, 2013, New York, NY, USA. A security guard looks at the models during La Perla presentation at the Dream Hotel as part of Mercedes-Benz Fashion Week.
Bill Cunningham photographs a model at the Marc Jacobs show, New York City.
Bill Cunningham photographs a model at the Marc Jacobs show, New York City.